Catchy email subject lines for online dating
(More on that in a future blog post.) I continue to have concerns about over-saturation during end of year fundraising and the trap that it creates.Movements like #Giving Tuesday have the potential to help get an earlier start to the peak fundraising season.This year’s most common words were “gift” and “Holiday” with “Giving Tuesday” also being used a lot.About 4% of fundraising email subject lines promoted a tax deduction, 8% had a “last chance” focus, and 30% used the word “you” in the subject line.
Good offers, clear messaging, targeted segmentation, and mobile friendly messages.
The use of end of year giving challenges has proven to be very successful for a number of organizations.
This tactic was used by many more organizations than in years past.
Most nonprofits in the analysis followed a pattern of sending most emails between Tuesday and Thursday throughout December.
One exception was Christmas day, which was on a Wednesday, where not a single email arrived in my inbox.